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Growing up with Macsha: CRONOMEX

We had the opportunity to speak with our Timer CRONOMEX, a 100% Chihuahuan company with experience of more than 7 years in timing and results of sports events in the State of Chihuahua, and more than 14 years in organizing top-level sporting events, like International, National and State pedestrian races.

We introduce you to CRONOMEX, one of our successful Timers in Mexico:

1. Tell us a little about CRONOMEX, what types of events you organize and introduce your team, that works with you daily to achieve an impeccable service at the events.

Currently, we work offering our service in sports logistics, race supplies and electronic timing; We hope in 2020 to develop our own sports events.

We work with our co-workers and friends:

Brayan Aguirre

Stephanie Molina

Marina Garcia

Alejandro Rivera

Naime Pompa

And many more, that throughout our journey has become a very important part of our team.

2. What can you tell us about the beginnings of CRONOMEX? Why did you decide to use Macsha systems? What is the biggest benefit of Macsha’s technology for you?

Cronomex started the partnership between the engineer Beatriz Pompa, who has been organizing sports events for 15 years, including the 21K Oxxo International and Majalca Challenge and the Engineer Jesús Aguirre who has timed events in the State of Chihuahua for 10 years including the Ultra Marathon of the Canyons.

We took into account the experience and knowledge that we all have gathered in our working field (event organization and timing), and we created the wonderful idea of ​​implementing electronic timing that covered all needs, from a small event to national and international events.

We looked for timing system options and saw that Macsha has wide versatility in terms of software, ergonomics in its equipment (easy to install and transport), and it is comfortable for fast configuration.

Among Macsha’s benefits, two very important ones stand out: precision/speed in the results and in the ability to time; before we timed without an electronic system to events of 600 participants. But with Macsha, we have timed just over 5,000 participants in a race and have been able to give results quickly.


3. What is the most important event you have ever timed? Tell us about timing that race, the timing systems you used, and what was necessary to obtain 100% efficiency.

We have timed important events in our State,  but it is worth highlighting:

Carrera Unidos con Valor (5,000 participants and 4,000 participants. There are two events a year).


4 One4All5 Pro 

4 floor antennas 4mts

8 side antennas


2 CHECKPOINTS, each one with:

1 One4All x8 

1 floor antenna 4mts

4 side antennas


4. What are your future plans? What do you think about the future of races and the need for technology in these types of events?

Our plan is to become the leading company in a sports organization, with logistics in timing and sports supplies in the northern region of  Mexico.

Technology has allowed people to get closer to the environment of sports events, especially when their registration includes a good participant kit and we do activities that are more personalized, like the timing with which we take the participant’s information thanks to their chip and in that way we are able to give you your participation certificate, your arrival photograph and time quickly without much effort. As for the progress, it would be convenient to have a mobile platform or application that can track the participant virtually. This idea works if in several points of the route we take their partial registration and obtain an estimate of the race route, which can be traced by software to the point where the runner is.


5. We know that having fun is an important part of timing an event … What does CRONOMEX do during and after an event to have fun?

During the event, we try to focus on the installation and the systems being carried out without problems. When we have the opportunity we take a picture of the team’s members with some of the runners or friends.

After the event, we meet for breakfast (or lunch, dinner, depending on the event). There we share our experiences of the day and in this way, we give each other feedback and open our eyes to some possible improvements we can do in our work.

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